Alcotraz: The UKs Most Immersive Prison Cocktail Bar

Alcotraz: The UKs Most Immersive Prison Cocktail Bar

If you’re looking for a cocktail experience unlike anything you’ve ever tried, Alcotraz is your next stop. This isn’t your average bar—it’s a full-blown interactive performance set inside a faux prison. From London to Cardiff, Alcotraz has taken the UK nightlife scene by storm.

In this guide, we’ll break down everything you need to know about Alcotraz, what makes each location unique, and why it's one of the most unforgettable nights out you can have.

What Is Alcotraz?

Alcotraz is an immersive cocktail experience designed to feel like a prison. When you arrive, you’re given an orange jumpsuit, assigned an inmate number, and ushered into a cell block. But the twist? You’re smuggling in your own alcohol, and the “corrupt guards” use it to mix custom cocktails throughout the night.

It’s part theatre, part cocktail class, and all fun.

Why is Alcotraz so popular?

Because it offers a truly original night out. It’s a mix of storytelling, live acting, and personalized drinks—all built around the idea that you’re part of an underground booze operation behind bars.

Alcotraz London – The Original Jailhouse

What Makes It Special?

Located in the heart of Shoreditch, Alcotraz London was the very first location to open its doors. It has the most developed set design, detailed props, and a narrative that evolves as the night goes on.

• Authentic prison atmosphere
• Multiple cell blocks
• Highly immersive acting
• Dynamic, story-driven experience

Quick Details

• Address: 212 Brick Lane, London E1 6SA
• Open: Thursday to Sunday
• BYOB: Bring your own spirits—vodka, gin, rum, etc.
• Booking: Required via Alcotraz’s official website

Common Question: Can I really bring my own alcohol?
Yes! That’s a core part of the experience. Your smuggled booze becomes the base for your personalized cocktails.

Alcotraz Manchester – The Northern Stronghold

What Sets It Apart?

Located in Spinningfields, Alcotraz Manchester is larger and leans even more heavily into role-playing and improvisation. Expect hidden plots, secret missions, and actors who will pull you into every twist and turn.

• Expanded prison layout
• More group interaction
• Northern charm meets theatrical chaos

Is it intimidating?
Not at all. The environment is funny, theatrical, and welcoming. You can participate as much or as little as you like.

Alcotraz Liverpool – The Rebel’s Cell Block

What’s Different in Liverpool?

Alcotraz Liverpool brings a rebellious, high-energy vibe to the brand. This version of the prison feels more chaotic—in a good way. The actors here are extra cheeky, and the cocktails often come with a creative twist.

• Unpredictable scenes and storylines
• Fun-loving actors with sharp improv
• Unique themes on special nights (e.g., Escape Fridays)

Location: Seel Street, Liverpool
Tip: Book early—this location fills up fast, especially on weekends.

Pro Tip: Wear something comfortable under the jumpsuit. You may end up moving around more than you think.

Alcotraz Cardiff – The Fresh Face of the Franchise

What to Expect in Cardiff?

Cardiff is the newest Alcotraz location and offers a modern take on the experience. Opened in 2024, it features updated technology, bilingual storylines, and local ingredients in the drinks.

• High-tech prison set design
• Custom cocktails with Welsh ingredients
• Story presented in both English and Welsh

Concerned about the language barrier?
Don’t be. English is used throughout, and the team ensures everyone is comfortable and engaged.

How It Works: Step-by-Step Alcotraz Experience

Step 1: Book Your Ticket

Reserve your spot online. Prices usually range between £30–£40 per person. Weekends book up quickly, so plan ahead.

Step 2: BYOB – Bring Your Own Booze

Bring a bottle of clear spirit (e.g., vodka, gin, or rum). Wine and beer are not allowed. One bottle per two people is usually enough.

Step 3: Suit Up

On arrival, you’ll be handed your inmate uniform—an orange jumpsuit—and a prison number. You’ll then be escorted to your cell and briefed by your “guard”.

Step 4: Let the Games Begin

The guards secretly take your booze and use it to make tailor-made cocktails, delivered right to your cell as you interact with fellow “inmates” and uncover the prison’s secrets.

Why Alcotraz Is a Must-Try Night Out

There are bars, and then there’s Alcotraz. Whether you're planning a birthday bash, stag/hen party, or just want to break the routine with something unique, this experience ticks all the boxes.

Choosing your location:

• London: The flagship—story-rich and iconic
• Manchester: Edgy and interactive
• Liverpool: Bold, unpredictable fun
• Cardiff: Fresh and cultural with a Welsh twist

Each brings its own flavor, but the core idea remains the same: you’re the star of the story.

Smuggle Booze, Break the Rules—All for Fun

Alcotraz is not just a cocktail bar—it’s a fully immersive, theatrical, and hilarious night out. From its original cellblock in London to its rebellious energy in Liverpool and high-tech flair in Cardiff, Alcotraz offers something unforgettable in each city.

If you're tired of the usual bar scene and want a night filled with laughter, surprises, and outstanding cocktails—book your cell today. Just don’t forget your contraband…

Are you ready to do time for your crimes… of having too much fun?

FAQs

Do I need acting skills?

Not at all! The experience is fully guided, and you can participate as much—or as little—as you want. Most people get into it after a cocktail or two.

Is food included?

No. The experience is drinks-only. We recommend eating beforehand or planning dinner nearby.

How long does it last?

Most sessions run for about 1 hour and 45 minutes.

Can couples go, or is it for groups only?

Both work! Couples will enjoy the intimacy, while groups can really go all-in on the theme. It's excellent for birthdays, team-building events, or stag/hen dos.